Vietta Grinberg serves as the Global Head of Product for Sales within Digital Markets at J.P. Morgan. In this role, she is responsible for implementing the digital agenda across Markets and Security Services Sales teams at J.P. Morgan. Vietta is a member of the Global Sales and Research management team. Vietta joined J.P. Morgan in 2017, initially overseeing the Client Intelligence Product strategy for Sales. By 2019, she was promoted to manage the Global Sales Product in its entirety. Before her tenure at JPMorgan, Vietta was an Executive Director at Morgan Stanley for seven years, where she held various leadership positions within the Fixed Income eTrading business. In addition to leading eTrading Product at Morgan Stanley, she represented the firm on several industry working groups and boards, including ISDA, SEC, TradeWeb, and Neptune. Prior to her role at Morgan Stanley, Vietta was the Global Head of Fixed Income eTrading technology at the Royal Bank of Canada. Vietta graduated from Baruch College (CUNY) with a degree in Business Administration, specializing in Computer Information Systems. She resides in New Jersey with her husband and two children.