Karl Wyborn is Chief Revenue Officer at ETrading Software, where he leads all go-to-market activity across the company's suite of data solutions. He brings over two decades of commercial leadership experience in financial technology, with a consistent track record of scaling revenue and building high-performing sales organisations across capital markets and post-trade infrastructure. Prior to joining ETrading Software, Karl served as Chief Commercial Officer at Pirum Systems, the market-leading post-trade technology provider for securities finance. Operating at ExCo level and reporting to the CEO, he held responsibility for global sales performance, go-to-market strategy, and the marketing function. Before Pirum, he spent five years as Global Head of Sales at CloudMargin, a SaaS collateral management platform, driving growth across all segments of the financial services industry. He began his career at JP Morgan Chase, where fourteen years across a range of roles gave him deep expertise in capital markets operations.